Savvy small business owners recognize the need to differentiate themselves from their competition, and establishing a brand persona is one way to accomplish this goal. In a competitive marketplace, customer loyalty is essential, and 56% of consumers stay loyal to brands they identify with. Businesses that lack an outward personality are bland, faceless, and unappealing. […]
Tag: marketing
Authenticity In Marketing
Authenticity in marketing is one of those terms that many people see as an oxymoron. After all, it is marketing…is there any possibility that people are being authentic in the ads and promises that they offer on their website? The Goal of Marketing What is the goal of marketing? For many people they automatically answer […]