Most entrepreneurs start their businesses to fulfill a long-held dream. However, you may discover that the day-to-day reality of running a small business is vastly different from what you’d envisioned, especially when it comes to marketing your business. If you find yourself swamped by the day-to-day tasks of keeping your business afloat, with no time to work on strategy or growth, it’s time to think about hiring help. Here are some reasons to consider to know whether you should outsource your marketing tasks to an outside agency.
Looking to Save Time? Outsource Your Marketing!
Often, small business owners are reluctant to trust any aspect of their operations to an external service provider. Marketing might seem like something you can easily handle yourself in only a few minutes a day. However, if you’re inexperienced with tasks like writing SEO-focused content, managing online ad campaigns or developing targeted audience segments, you might find yourself quickly overwhelmed and struggling to keep up.
Marketing – even for a smaller business – is a full-time job. Today’s customers are savvy enough to recognize when a brand is being inauthentic or struggling to find its voice. Many company leaders opt to outsource their marketing when they realize they lack the resources and knowledge to handle it in-house.
You Need to Save Money
To create an in-house marketing team, you’ll need to attract, screen, hire and train new people, which can be expensive. For a smaller business operating on a shoestring budget, bringing more people on board – and paying them competitively – will cut into your bottom line and leave you with less available to divert toward scaling your growth strategies.
For perspective, the U.S. Bureau of Labor Statistics estimates the median annual salary for an experienced marketing manager is more than $140,000 per year. When you opt to outsource your marketing, you can save this
You Need Access to Industry Expertise
Online marketing requires much more effort than creating a profile and considering it a job well done. Establishing a social media presence does you no good if you fail to use it to find and engage with people. For example, consider how you’d view a business that never responded to any of the comments or questions people left on their Facebook page. You’d probably assume they didn’t prioritize customer service.
Establishing a relationship with an outside agency like Salesboxer gives you access to an experienced team of professionals who have spent their careers focused on various aspects of online marketing, including:
- SEO content writing
- Social media management
- Email marketing
- Online advertising
- Customer loyalty tactics
Your result will be a smart strategy that uses a time-tested, real-world approach to boost your online presence and help you stand out from your competitors.