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What Is a Brand Persona, and Why Does Your Business Need One?

Savvy small business owners recognize the need to differentiate themselves from their competition, and establishing a brand persona is one...
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Authenticity In Marketing
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Authenticity In Marketing

Authenticity in marketing is one of those terms that many people see as an oxymoron. After all, it is marketing...is...
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Salesboxer Announces New Book: Make Your Nonprofit Social: Engage Your Users with Social Media
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Salesboxer Announces New Book: Make Your Nonprofit Social: Engage Your Users with Social Media

Social media for a nonprofit is something that not all nonprofit members think about. After all, they are more worried...
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Marketing: What Are Your Goals?
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Marketing: What Are Your Goals?

When businesses come to us for their marketing needs, they often have a few goals in mind as to what...
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A Holiday Marketing Schedule: Why You Need This
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A Holiday Marketing Schedule: Why You Need This

The holidays are quickly approaching and for many companies, this is the time in which they make the most sales...
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