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Should You Outsource Your Marketing?

Most entrepreneurs start their businesses to fulfill a long-held dream. However, you may discover that the day-to-day reality of running...
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What Is a Brand Persona, and Why Does Your Business Need One?

Savvy small business owners recognize the need to differentiate themselves from their competition, and establishing a brand persona is one...
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Authenticity In Marketing
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Authenticity In Marketing

Authenticity in marketing is one of those terms that many people see as an oxymoron. After all, it is marketing...is...
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Salesboxer Announces New Book: Make Your Nonprofit Social: Engage Your Users with Social Media
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Salesboxer Announces New Book: Make Your Nonprofit Social: Engage Your Users with Social Media

Social media for a nonprofit is something that not all nonprofit members think about. After all, they are more worried...
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Marketing: What Are Your Goals?
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Marketing: What Are Your Goals?

When businesses come to us for their marketing needs, they often have a few goals in mind as to what...
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